10 Creative Ideas for Facebook Live Videos to Boost Engagement

Live video has exploded on social media, but simply going live isn’t enough anymore. To truly engage your audience and drive results, you need compelling video concepts that grab attention.

As a leading social media management agency that also specializes in branded video production, we have helped countless brands develop fun, shareable live videos that viewers love while also supporting core business goals.

In this post, we’ll explore 10 creative ideas your brand can use for its next Facebook Live videos to boost engagement and performance. From interactive polls to behind-the-scenes looks, these outside-the-box concepts offer something for every industry.

Implement just one of these ideas for your next video, and you’ll see higher viewership, better engagement metrics, and more conversions. Pair a few together, and your viewers won’t be able to take their eyes off your compelling content!

10 Creative Facebook Live Video Ideas:

The Classic Live Q&A

Invite some of your most loyal and engaged followers and customers to join a live Q&A session. Give them the platform to ask pressing questions in real time and have a company representative or expert respond live. This creates an interactive, conversational vibe that shows your brand actively listens and cares while educating viewers.

Spotlight Your Team

Offer a behind-the-scenes look at office humor, daily routines, or a day in the life peek at what your amazing team does best. Introduce key staff through live interviews or guest appearances to put faces to names. This humanizes your brand, forges authentic connections with your audience, and builds affinity.

Virtual Office Tour

Give viewers VIP insider access they can’t get anywhere else by taking them along on a virtual video tour around your actual office space and workstations where the brand magic develops. Show the places where your stellar products or services are innovated so fans feel a part of it all.

Fan Polls and Contests

Pep up your live videos with interactive poll stickers that ask fun questions and get instant opinions from your engaged audience on trending topics. Keep viewers glued to the video by offering prize giveaways as incentives to comment more. This builds community and brand loyalty organically.

Expert Tutorials

Have your star products, services, or software explained in detail step-by-step by the certified experts themselves. Go beyond surface information into the nitty gritty value-adds to establish authority and trust while teaching viewers how to fully utilize offerings to enrich their lives or workflow.

Live Event Coverage

Want to bring your audience along even when they can’t physically attend your latest conference, trade show booth or industry insider event? Broadcast short interviews, commentary, product unveils and video clips from the frontlines of the action for exclusive access they can’t get elsewhere.

Creative Collaborations

Brainstorm fun co-streaming video concepts with influencers in your niche then go live together to tap into expanded, combined reach across both your audiences. The chemistry and camaraderie make for dynamic content. Perhaps challenge each other or have fans vote - interaction is key!

Happy Hour Hangout

Inviting existing customers or niche fans? Host a casual virtual hangout session to just mix and mingle over fun cocktails or snacks. Chat about trending topics related to your industry’s landscape. The laid back vibe fosters community and connection on a more personal level.

Launch Sneak Peeks

Build major buzz around your latest product, service, brand refresh or website relaunch by using live video to drop teasers, demos and exclusive snippets showcasing the big reveal before it launches. Leave them wanting more!

“Day In The Life” Footage

Document full days in the shoes of a key team member from start to finish, chronicling what an average day truly looks like for them at your company. Rotate for different roles. It spotlights authentic company culture, great perks and why your brand is a beloved workplace.

Ready to boost your Facebook Live engagement and results with some fresh video concepts that wow? As video creation and distribution experts helping brands grow, Socially Savvy Solutions is here to collaboratively brainstorm and produce fun video ideas tailored for your business goals and audience.

Book a quick consultation with us today to strategize your next steps with live video and beyond. Together, we’ll make sure your brand's social content captures attention and drives measurable impact.