How to Create Engaging and Trendy TikTok Videos for Your Brand

TikTok has exploded in popularity over the last few years. The short-form video app boasts over 1 billion monthly active users, making it one of the fastest growing social media platforms. For businesses and brands, TikTok offers a huge opportunity to reach new audiences, particularly younger demographics. In fact, 66% of TikTok users are under 30 years old.

With its algorithm favoring original and entertaining content, TikTok is the perfect medium for brands to showcase their products or services in a fun and engaging way. The key is creating videos that feel authentic, instead of overly promotional. Successful brand campaigns on TikTok often involve popular trends, challenges, or hashtags to tap into what's resonating with users.

As TikTok continues its meteoric rise, now is the time for brands to start experimenting with creative content and figuring out their TikTok strategy. In this article, we'll explore some tips and best practices for creating effective and trendy TikTok videos that connect with your target audience and get engagement.

Understand the TikTok Algorithm

TikTok's algorithm is unique compared to other social platforms. While algorithms like Instagram primarily favor accounts with a lot of followers and high engagement, TikTok's algorithm cares more about the content itself.

The TikTok algorithm is designed to quickly determine if a video is interesting and entertaining to viewers. Videos that get more engagement and shares in the first few minutes of posting tend to get pushed out to more people.

So what types of videos do well? According to TikTok, some characteristics that can help boost videos include:

• Fun, quirky, or light-hearted content
• Utilizing popular songs, sounds, or effects
• Relatable personalities and situations
• Humor and comedy
• Behind-the-scenes footage

The key is capturing attention fast. Videos with exciting openings and compelling hooks within the first few seconds tend to grip viewers and signal to the algorithm that the content is engaging.

There are also some best practices to optimize your brand's videos:

• Use relevant hashtags so your content surfaces for viewers interested in those topics
• Post consistently to build an audience and content that resonates
• Analyze metrics and engagement to refine what works for your brand
• Interact with followers by commenting and liking their videos
• Share content across other platforms to maximize reach

By studying broader TikTok trends and tailoring content for quick entertainment value, brands can create videos optimized for TikTok's unique algorithm.

Leverage Trends, Challenges and Hashtags

One of the best ways to get more visibility on TikTok is by strategically tapping into trending topics and challenges. Jumping on these viral phenomena at the right time can help get your content in front of a wide audience already engaged in that hashtag or craze.

When a new challenge starts spreading across TikTok, brands should look for creative ways to get involved that align with their brand identity. For example, a food or restaurant brand could put their own spin on a cooking challenge. A fitness brand could participate in an athletic challenge showcasing products.

Researching relevant hashtags that your target audience is interested in is also crucial. Include a mix of popular hashtags along with niche ones directly related to your industry. Useful tools for researching the hottest current hashtags include:

• TikTok's Discover page showing trending hashtags and challenges
• Websites like All Hashtag that analyze top and viral TikTok hashtags
• Ubersuggest's TikTok tool for generating hashtag ideas

While leveraging existing trends on TikTok is important, brands should also aim to get ahead of the next viral hashtag or challenge by ideating their own branded campaign. By pioneering an original trend, you can organically grow engagement as users start latching on and participating in something new and exciting.

Staying tapped into the latest TikTok trends and strategically using hashtags gives brands the best chance to expand reach and be a part of must-see content.

Create Captivating and Vertical Video

The vertically scrolling, short-form video style of TikTok requires brands to rethink their video strategy. Your content needs to immediately capture attention and convey your brand identity within the tight constraints of the platform.

When shooting video, keep TikTok's vertical orientation in mind. Use your phone in portrait mode and film video that will look good in that 9:16 aspect ratio. Landscape orientation won't work. Other tips include:

• Film in high-definition for polished quality
• Use tripods and other stabilizing equipment for smooth motion
• Get creative with angles, perspective and movement
• Leverage good lighting, especially natural light
• Focus shots on what's essential

Once you have your footage, creative editing can really make it stand out on TikTok. Try these editing techniques:

• Utilize trending audios, sound effects and music
• Include graphics and text overlays to highlight key moments
• Incorporate TikTok visual effects like transitions
• Change pacing with quick jump cuts to accentuate humor
• Trim clips to get right to the good parts

Most importantly, develop video concepts that align with your brand voice and appeal to the TikTok audience. Funny skits, behind-the-scenes footage, user-generated content and educational tips are all proven video formula ideas to experiment with.

With the right shooting strategies, editing and engaging concepts, you can produce amazing branded videos that perform well on TikTok.

Creating standout videos tailored to TikTok's unique style and audience takes time, skill and strategy. While the tips in this article are a great start, taking your brand's TikTok presence to the next level requires a video partner with expertise specifically on this fast-moving platform.

Savvy Solution has over 10 years of experience helping brands develop engaging and effective video content built for today's social media landscape. We stay on top of the latest platform algorithm changes and youth trends so your brand's videos feel fresh and authentic on TikTok and beyond.

Our TikTok specialists can handle everything from creative concepting to production to optimizing your post strategy. We’ll work closely with your brand to craft videos that delight audiences while also driving real business results.

Don’t leave your TikTok strategy up to chance. Partner with the pros at socially Savvy Solution to launch winning branded content on one of today's hottest platforms. Visit our website to learn more and select the right TikTok video package for your brand.