How to Leverage Influencers in Your Social Media Video Strategy

Video content is dominating social media today. In fact, according to recent statistics, video generates 12x more shares than text and images combined. With video being such a powerful medium, many businesses are looking to leverage influencers and their engaged social followings to help promote video content and drive awareness of their brand.

In this post, we'll explore some tips on how you can work with social media influencers as part of your video marketing strategy. Whether you're looking to produce fun and engaging videos for your own business' social channels or collaborate with influencers, utilizing video content can help expand your reach and get more eyeballs on your brand. Read on to learn strategies for identifying relevant influencers, crafting compelling video concepts, and measuring the impact of influencer video campaigns.

How to Identify Relevant Influencers for Your Niche

Identifying the right influencers to partner with is critical for executing a successful influencer video strategy. When determining which influencers are relevant for your niche, here are some tips:

• Examine influencers in your industry who are already creating high-quality video content. Analyze the types of videos they produce and the engagement levels those videos generate. This can help you identify creators making content your audience actually wants to watch and engage with.
• Research potential influencers and evaluate if their follower demographics align with your target audience. Look beyond follower count and ensure the influencer's audience matches who you want to reach with your campaign.
• Vet influencers based on typical content quality, posting consistency, production value/editing skills, and overall brand image portrayed through their channels. Higher production value videos tend to perform better.
• Look for influencers with an authentic voice and creative vision who can help brainstorm compelling video concepts versus just pitching any sponsored content.
• Consider micro-influencers in your niche with smaller but highly engaged followings. Nanoinfluencers may have greater influence over their loyal niche audiences.

Taking the time to carefully identify the right influencers for your brand increases the chances of creating videos that resonate with your target audience and provide a worthwhile ROI. The ideal influencer partnerships stem from shared brand values and content goals.

Creative Ways to Collaborate on Video Content

Once you've identified relevant influencers, it's time to brainstorm creative ways to collaborate on video content together.

• Sponsor videos that are on-brand for the influencer's channel. For example, pay for them to create a video around a topic or theme that already fits their niche and audience interests. This will feel more natural than an overtly promotional video.
• Co-create video concepts together that organically weave in your brand, product, or service. Collaborate to ensure the video aligns with the influencer's creative vision and brand voice.
• Negotiate rights to reuse or repurpose influencer video content on your own social channels, ads, website, and other marketing. Multi-purposing content extends its reach.
• Commission influencers to produce a how-to video, tutorial, or introduction to your product. Providing value-add content upfront can establish trust and credibility before promoting the brand.
• Ask nano-influencers to create UGC (user-generated content) showing how they genuinely use your product or service. Authenticity sells.
• Reward influencers with free products or perks for creating organic branded content on their channels. Clear disclosure rules apply.

Thinking creatively about branded collaborations (beyond static posts) can lead to videos that feel fresh and engaging while still promoting your brand effectively.

Measuring the Impact and ROI of Influencer Videos

Once your influencer video campaign is launched, it's important to measure performance and analyze data to determine overall impact and ROI.

1. Track key metrics like views, watch time, comments, likes, click-through rate, and conversions driven by the videos. Compare across influencer videos to see which perform best.
2. Measure engagement rate by calculating likes, comments, clicks, shares as a percentage of total views. Higher engagement suggests content resonating with the audience.
3. Compare views, engagement, clicks on branded video content versus the influencer's typical non-sponsored videos. This can measure incremental lift driven by the partnership.
4. Conduct pre and post-campaign surveys with your target audience to assess changes in brand awareness, favorability, purchase intent after seeing influencer videos.
5. Calculate campaign ROI by weighing video content costs versus engagement, conversions, and quantified changes in brand metrics. This informs the budget for future campaigns.
6. Schedule check-ins with influencers to evaluate what video content and strategies worked best and areas for optimization.

Analyzing performance data and audience sentiment provides valuable insights into which influencers and video concepts best resonate with your niche. This can help refine your influencer video strategy for continued success. The key is translating views into measurable business impact.

If you're sold on the power of leveraging influencers for social video content, we can help! Our team at Socially Savvy specializes in crafting compelling social videos and managing strategic influencer partnerships.

We handle the entire video production process - from concept creation, filming, professional editing, graphic design, to distribution across social platforms for maximum visibility. We also collaborate with niche influencers in your industry to produce branded video campaigns and compelling social content that engages your target audience.

To learn more about our complete range of social media, influencer and video production services for businesses and professionals, visit our website at https://www.sociallysavvy.pro/store. Let's connect to discuss how custom branded video and strategic influencer partnerships can help take your marketing to the next level!