Tips for Creating Vertical Videos for Mobile-Friendly Platforms

The future is video. 

There's no better way to capture attention and connect with viewers than through dynamic video content. That's why it should be an essential piece of your online marketing strategy. 

Specifically, vertical videos designed for mobile devices are becoming a must for engaging social media users. Mobile video consumption continues to grow exponentially year after year. Audiences are watching content on the go on their smartphones more than ever before. 

Platforms like TikTok, Instagram Reels, Snapchat Spotlight, and more were built specifically with vertical orientation in mind. Videos crafted for the vertical format will provide the best viewing experience on these mobile platforms. That means if you want your video content to thrive in the social media sphere, you need to be creating videos optimized for mobile users.  

The good news is that filming high-quality vertical videos is easy and accessible to brands of all sizes. 

In this post, we'll go over some tips and best practices for creating amazing vertical videos that pop on social feeds. Let's dive in!

Here are my top 5 tips for creating engaging, high-quality vertical videos:

1. Film in portrait mode. Always double check that your phone is vertically oriented before hitting record. It can be easy to forget, but filming horizontally will result in awkward black bars on the sides of your video.
2. Get up close and personal. Vertical videos are perfect for close-up shots that highlight details. Don't be afraid to get very near your subject - whether that's your face, a product you're featuring, or something else you want viewers to see. Fill the frame with what's important.
3. Move the camera intentionally. Panning, tilting, and zooming add visual interest, but movements should be intentional and smooth. Quickly whip pans or shaky camera work doesn't translate well. Use a gimbal or tripod for stability when possible.
4. Pay attention to backgrounds. Look at what's behind your main subject before filming. Backgrounds should be simple, uncluttered, and preferably solid colored. If they are distracting, consider changing location.
5. Harness natural light. Well-lit videos are more appealing to watch. When filming vertically, position yourself near windows and light sources to achieve attractive frontal lighting. Avoid back lights that will make you look like a silhouetted figure.

Let me know if you have any other vertical video tips! Optimizing for these popular platforms can help us reach more viewers. Here's to an amazing 2024 full of engaging, mobile-friendly videos. Looking forward to helping each other make this our best content year yet!

I hope these tips help you create stunning vertical videos that will wow viewers on social media! 

If you need help getting your brand seen across TikTok, Instagram, Snapchat, and more - we've got you covered. 

Our social media marketing services include:

• Custom vertical video production for each platform 
• Engaging social content creation 
• Hashtag research & implementation
• Growth strategies tailored to your goals
• Detailed analytics & reporting 

We also offer:

• Horizontal video production
• Graphic design
• Influencer collaborations
• Social ad management 
• And more!

Let's chat about how we can create eye-catching vertical videos, design thumb-stopping graphics, and develop an overall social media presence that you'll be proud of.

Reach out today to boost your brand in 2024 and beyond!