Video content has become an extremely popular and effective tool for social media marketing. Studies show that video generates over 1200% more shares than links and images combined. With video being such a critical part of social media strategies today, it's important to optimize your video...

Video is becoming an increasingly important part of social media marketing. On visually-driven platforms like Pinterest, video can be a highly effective way to capture attention and drive engagement. In fact, video pins generate 50% more impressions and 2-3x more clicks than static image pins on...

Social media video content is an extremely popular and effective way for brands to reach and engage with their target audiences. With platforms like YouTube, TikTok, Instagram Reels, and more, there are countless opportunities to create fun, entertaining, and informative video content.

However,...

Video content has become an extremely popular and effective marketing tool on social media. Platforms like LinkedIn and Twitter make it simple to upload and share videos as part of your content strategy. But which one should you choose to best reach your target audience with business-related...

Pinterest has become a major platform for ecommerce and driving sales through visual discovery. With over 400 million monthly active users, it's a highly engaged community of people looking for ideas and products. Two of Pinterest's key shopping features are Buyable Pins and Shopping Ads, which...

TikTok has exploded in popularity over the last few years. The short-form video app boasts over 1 billion monthly active users, making it one of the fastest growing social media platforms. For businesses and brands, TikTok offers a huge opportunity to reach new audiences, particularly younger...